Ice Bucket Challenge – Hampson Hughes Solicitors
Hampson Hughes Solicitors has taken part in the Ice Bucket Challenge! A huge crowd watched as five team members from the Liverpool based law firm were splashed in the name of charity. Proceeds from the Albert Dock dousing go towards UK based motor neurone disease charity MND.
Ice Bucket Challenge – Hampson Hughes Solicitors, Friday 29th August
Following the viral success of the Ice Bucket Challenge, Hampson Hughes Solicitors took the opportunity to get involved and raise money for MND. The charity offers support to patients and families affected by motor neurone disease – only 4% of patients survive 10 years or more.
Each team member voted for the colleague that they wanted to see take part in the challenge. A shortlist of 10 names was announced, and 5 volunteers from this group signed up to take the plunge outside the company’s head-quarters (Edward Pavilion, Albert Dock, Liverpool).
Origins of the Ice Bucket Challenge
The Ice Bucket Challenge is also known as the ALS Ice Bucket Challenge. ALS stands for amyotrophic lateral sclerosis – known as motor neurone disease in the UK – and is characterised by muscle wasting (including difficulty in speaking and breathing).
The challenge became associated with ALS on July 15th 2014, when golfer Charles Kennedy took part in an already established ‘cold water challenge’ (of unknown origin), in which the ‘dunkee’ is drenched in freezing water in an effort to raise money for charity.
During the video of his completed challenge, Kennedy requests that all donations be made to ALS – the charity that supports his cousin, who suffers from motor neurone disease.
How the Ice Bucket Challenge went viral …
Importantly, Kennedy nominated a former basketball player, Pete Frates, to take up the challenge. Frates suffers from the degenerative condition, and agreed to take part. Frates then nominated his friend and high profile American Football star Tom Brady.
From here the challenge went viral, with celebrity Ice Bucket Challenge videos appearing on social media daily. Some of the A-listers to have taken part to date include Will Smith, Christiano Ronaldo, and Oprah Winfrey.